Independent product & go-to-market consultant. I take founders and executive teams from the first customer interview to a written spec an engineering team can build from — and into market.
A senior product executive — most recently Chief Product Officer — with over fifteen years of leadership across product strategy, general management and new venture development in tech, electronics and B2C services. A track record of turning market insight into category-defining products, scaling operations and owning P&L outcomes.
Since September 2025 I've run an independent advisory practice. It combines deep product work with a founder's mindset and a decade of operational leadership, which is why the advice tends to arrive as something buildable rather than as a deck.
Problem validation, research, personas and jobs, information architecture, user scenarios, screen specs and a prioritised backlog. The document set a team can start building from on Monday.
Who it's for, why they would switch, what to say, in which order and on which channel — then the launch plan, with the parts that won't work removed before you pay for them.
Site, campaigns, funnels, content operations, partner materials. Built and operated rather than advised on. One person to ask, accountable for the result.
A few hours on one specific question: pricing, a launch plan, a spec you want stress-tested, a strategy you suspect is wrong. Usually the honest place to start.
Not sold as standalone services: performance marketing, design, development, social media management. I do all of it when I own the whole picture — taken separately you'd be paying a senior rate for work a specialist does better and cheaper.
Clients stay unnamed and their numbers unpublished — they're other people's companies. What follows is what didn't exist before and what does now.
Hourly. I don't sell months or packages — you pay for hours, and the rate moves with how much of the thing I own.
Only the two ends are fixed. Where a given engagement lands between them is set on the call.
Advising founders and executive teams on product discovery, packaging and go-to-market across early-stage ventures and established B2B service businesses — from problem validation through written specifications and into market.
Led a strategic product division incubating and launching a portfolio of new digital products, from concept and market validation to MVP delivery and go-to-market.
Full P&L and operational responsibility for multiple B2C ventures over a decade.
Bring the actual problem. I'll tell you whether it's something I should take, something you can solve without me, or something that needs a different person entirely — on the call, not after an invoice.